Velvet Caviar

The phone accessories company tasked us with overhauling their online store and refreshing their visual identity. The goals: a site with improved UX / conversions and a brand that communicated both quality and playfulness.

Role

Visual Identity

Website Design

Year

2023

Agency

Progress Labs

We prioritized larger, high-quality product imagery to showcase Velvet Caviar's unique designs more effectively. This enhancement not only highlights the aesthetic appeal of the products but also allows customers to better appreciate the details and quality, fostering a deeper connection with the brand.

In a marketplace saturated with $5 mass-produced options from platforms like Amazon, it was essential to differentiate Velvet Caviar. We aimed to position the brand not just as a functional choice for durability but also as a unique fashion accessory that reflects the individuality and style of its users.

The visual identity refresh enhances Velvet Caviar's perception as a more legitimate and credible brand through the introduction of elevated typography. The mostly monochromatic color palette helps the user navigate through the vibrant products without distraction.

Essential information is presented clearly, and with Velvet Caviar’s extensive range of matching accessories, upsells and bundle discounts are prioritized to boost AOV.
To build trust and community, we wove in abundant UGC and influencer testimonials throughout the site. This strategy not only validates the brand's quality but also encourages potential customers to envision themselves using the products, enhancing their overall shopping experience.