Swiftwick

A new website to usher in Swiftwick's new era. The performance sock brand needed an online flagship that both welcomed their older customers and excited a new generation. Visit ↗

Role

Digital Strategy

Website Design

Year

2024

Agency

Progress Labs

A PDP with dynamic options and pricing.

Elements of the outdoors were extracted from the new visual identity and put to use. It was important to the client that the site balance merchandising with showcasing stories of endurance for emotional resonance.

The menu presents several ways to shop with visual aids for ease of navigation and a flexible promotional tile.
Technical features are emphasized through thoughtful movement and microinteractions.

The new Swiftwick website successfully reflects the brand's adventurous ethos and expressive personality while delivering a seamless shopping experience.

The flexible collections page layout enables Swiftwick to include lifestyle image and contextual information tiles within the product grid.
Nods to Swiftwick's origins were included, like this pathway that appears on scroll in the shape of a Nashville trail.