Lola Blankets
Lola specializes in creating the softest, plushest blankets. Hoping to improve conversion rate, they commissioned a UX audit which ultimately led to a new design for the product page.
Role
UX Audit
PDP Redesign
Issues with hierarchy, accessibility, readability and more were brought to light.
Recommendations with references were then given. In this example, we highlighted a competitor that demonstrates strong use of informational hierarchy. 
The audit was... comprehensive!
Based on the findings from the UX audit, we concluded that implementing a new PDP was the most effective use of resources to optimize conversion rates. The revised design directly addresses key usability issues, enhancing user experience and ultimately driving better engagement and sales performance.
The PDP updates included refined informational and typographic hierarchy, a new product naming structure, a sleek fixed gallery layout, a redesigned upsell module, and consistent spacing to enhance readability.
