Lieu Dit
An e-commerce site and modernized visual identity for the Santa Barbara vineyard's entry into D2C sales. The site notably features both standard and specialized Club Lieu Dit pricing and upsells.
Role
Visual Identity
Website Design
In the absence of a traditional tasting room experience, we aimed to provide customers with multiple engaging avenues to explore and discover the varietals.
The updated visual identiy pulls out the label colors for unexpected, delightful uses.
The updated visual identity's traditional elements impart credibility to the wine, while the modern, playful touches enhance its accessibility for today’s younger consumers that are happy to buy wine on the internet.
The site includes both standard and specialized Club Lieu Dit pricing options, catering to different customer segments and encouraging memberships. This dual pricing model is designed to enhance customer loyalty and drive increased AOV.
