Fancii

Fresh off a rebrand, the beauty tech company commissioned a digital storefront that not only offered a user-friendly interface and intuitive navigation, but one that resonated with the ethos of Fancii – a harmonious blend of form and function.

Role

Digital Strategy

Website Design

Year

2024

Agency

Progress Labs

On the new PDP, customers can explore products in detail, enhancing their understanding of each feature without information overload.
A product highlight component that combines an impactful image with a product-in-use video and social proof. The user can add the award-winning product straight to their cart.

We created an immersive, interactive experience that allows users to explore the product and brand as thoroughly as they could in a physical store with a product demo.

An interactive tablescape to showcase how several Fancii products can be used together as part of a routine.
A contemporary carousel for the hero. Each slide corresponds to a different collection and houses it's own call to action bar with dual buttons.
As UGC and influencer content is a large part of Fancii's strategy, it is showcased throughout the site.